How to Design a Winning Business Model Smart companies design their business models to generate virtuous cycles that strengthen their competitive advantage.
| Year of publication: |
2011
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|---|---|
| Authors: | Casadesus-Masanell, Ramon ; Ricart, Joan E |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2011, p. 100-108
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