How Deutsche Bank's IT division used design thinking to achieve customer proximity
Christophe Vetterli; Falk Uebernickel; Walter Brenner; Charles Petrie (Institute of Information Management of University of St. Gallen (Switzerland)); Dirk Stermann (Deutsche Bank AG (Germany))
| Year of publication: |
March 2016
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|---|---|
| Authors: | Vetterli, Christophe ; Uebernickel, Falk ; Brenner, Walter ; Petrie, Charles ; Stermann, Dirk |
| Published in: |
MIS quarterly executive. - Atlanta, GA : Association for Information Systems (AIS), ISSN 1540-1979, ZDB-ID 2183465-9. - Vol. 15.2016, 1, p. 37-53
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| Subject: | Deutsche Bank <Frankfurt am Main> | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | IT-Management | IT management | Bankmanagement | Bank management | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011438098