How Did They Make It? An Examination of Online Personal Branding: A Pitch

This paper applies Faff (2017)'s pitching template to an academic research topic in marketing. Specifically, I will provide a reflection on the use of this pitching template and encourage other academic researchers to utilize this template for their research topics.

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Year of publication:	2017
Authors:	Wong, Charlane
Published in:	Journal of Accounting and Management Information Systems (JAMIS). - ISSN 2559-6004. - Vol. 16.2017, 3, p. 413-420
Publisher:	Bucharest : Bucharest University of Economic Studies
Subject:	Pitching Research \| Marketing \| Branding

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Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	English
Other identifiers:	10.24818/jamis.2017.03010 [DOI] 1018172351 [GVK] RePEc:ami:journl:v:16:y:2017:i:3:p:413-420 [RePEc]
Classification:	M31 - Marketing ; M37 - Advertising
Source:	EconStor

Persistent link: https://www.econbiz.de/10015196020