How differently do cognitive and affective country image affect brand loyalty
Ngoc Minh Nguyen, Giang Huong Hoang, Ngoc Thi Minh Vu, Linh Duy Bui and Anh Son Ta
| Year of publication: |
2025
|
|---|---|
| Authors: | Nguyen Minh Ngoc ; Giang Huong Hoang ; Ngoc Thi Minh Vu ; Linh Duy Bui ; Anh Son Ta |
| Published in: |
Journal of Asia Business Studies. - Bingley : Emerald, ISSN 1559-2243, ZDB-ID 2589599-0. - Vol. 19.2025, 1, p. 1-22
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| Subject: | Affective country image | Brand loyalty | Cognitive country image | Product image | Vietnam | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Emotion | Viet Nam | Markentreue | Internationales Marketing | International marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JABS-07-2023-0279 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015327096