How digital platforms affect the internationalisation of wine firms in China
Year of publication: |
2024
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Authors: | Hu, Lala ; Galli, Marta ; Sebastiani, Roberta |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 52.2024, 9, p. 875-891
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Subject: | China | Digital platforms | Internationalisation | Service ecosystems | Wine | Digitale Plattform | Digital platform | Weinbau | Wine industry | Wein | Globalisierung | Globalization | Digitalisierung | Digitization | Netzwerkökonomik | Network economics | Online-Handel | Online retailing |
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