How digital word-of-mouth affects consumer decision making : evidence from doctor appointment booking
Aishwarya Deep Shukla, Guodong (Gordon) Gao, Ritu Agarwal
| Year of publication: |
2021
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| Authors: | Shukla, Aishwarya Deep ; Gao, Guodong ; Agarwal, Ritu |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 67.2021, 3, p. 1546-1568
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| Subject: | online ratings | consumer decision making | physician quality | online word of mouth | natural experiment | consideration set | location choice | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Ärzte | Physicians | Social Web | Social web | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2020.3604 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012506006