How do 3-dimensional images promote products on the Internet?
Year of publication: |
2014
|
---|---|
Authors: | Choi, Yung Kyun ; Taylor, Charles Raymond |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 10, p. 2164-2170
|
Subject: | 3D virtual experience | Mental model | Vivid imagery | Product type | Need for touch | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | USA | United States | Internet | Experiment | Visualisierung | Visualization |
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