How do advertised prices affect consumers' financial well-being and happiness?
Micael Dahlen, Jonas Colliander, Vladan Gajic, Olivia Kim, Helge Thorbjørnsen
| Year of publication: |
2024
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|---|---|
| Authors: | Dahlén, Micael ; Colliander, Jonas ; Gajic, Vladan ; Kim, Olivia ; Thorbjørnsen, Helge |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 9, p. 2057-2069
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| Subject: | advertising | financial well-being | happiness | prosocial behavior | time money evaluation | unintended advertising effects | Zufriedenheit | Satisfaction | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Lebensqualität | Quality of life |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015075036