How do alternative strategic orientations influence social media performance?
Michael J. Valos, Felix T. Mavondo and Munyaradzi W. Nyadzayo
| Year of publication: |
2019
|
|---|---|
| Authors: | Valos, Michael J. ; Mavondo, Felix T. ; Nyadzayo, Munyaradzi W. |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 27.2019, 1, p. 1-20
|
| Subject: | customer acquisition | customer retention | e-marketing orientation | entrepreneurial orientation | market orientation | Social media | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Unternehmenserfolg | Firm performance | Kundengewinnung | Customer acquisition | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2017.1384039 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012202440