How do brand communities generate brand relationships? : intermediate mechanisms
Zhimin Zhou; Qiyuan Zhang; Chenting Su; Nan Zhou
| Year of publication: |
2012
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|---|---|
| Authors: | Zhou, Zhimin ; Zhang, Qiyuan ; Su, Chenting ; Zhou, Nan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 7, p. 890-895
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| Subject: | Markenimage | Brand image | Kundenanalyse | Customer analysis | Social Web | Social web | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009562255