How Do Brands Create Value? Value emerges through a unique chain of events.
| Year of publication: |
2003
|
|---|---|
| Authors: | Keller, Kevin Lane ; Lehmann, Donald R. |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 12.2003, 3, p. 26-31
|