How do consumer characteristics affect the bias in measuring willingness to pay for innovative products?
Reto Hofstetter, Klaus M. Miller, Harley Krohmer and Z. John Zhang
| Year of publication: |
2013
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|---|---|
| Authors: | Hofstetter, Reto ; Miller, Klaus Matthias ; Krohmer, Harley ; Zhang, Z. John |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, 5, p. 1042-1053
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| Subject: | Produktentwicklung | New product development | Preisregulierung | Price regulation | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010128222