How do consumers choose to click "like" on luxury ads in social media? : role of envy, number of likes, and culture
Inhye Kim, Yung Kyun Choi and Sungmi Lee
| Year of publication: |
2021
|
|---|---|
| Authors: | Kim, Inhye ; Choi, Yung Kyun ; Lee, Sungmi |
| Subject: | culture | Envy | luxury advertising | social media | social proof | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Online-Marketing | Internet marketing | Werbung | Advertising | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2021.1982530 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012802302