How do consumers engage with proactive service robots? : the roles of interaction orientation and corporate reputation
Dongmei Li and Canmian Liu and Lishan Xie
| Year of publication: |
2022
|
|---|---|
| Authors: | Li, Dongmei ; Liu, Canmian ; Xie, Lishan |
| Subject: | Corporate reputation | Customer engagement | Proactive interaction | Trust | Firmenimage | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Kundenintegration | Customer integration | Roboter | Robot |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-10-2021-1284 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013413253