How do consumers in the Web 2.0 era get information? : social media users’ use of and reliance on traditional media
Hyukjun Cheong, Jin Seong Park
| Year of publication: |
September 2015
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|---|---|
| Authors: | Cheong, Hyukjun ; Park, Jin Seong |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 3.2015, 3, p. 135-146
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| Subject: | secondary data | social media | traditional media | user-generated content | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Informationsverbreitung | Information dissemination | Kundenintegration | Customer integration | Web 2.0-Technologien | Web 2.0 technologies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/jma.2015.9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011416882