How do consumers process digital display ads in-store? : the effect of location, content, and goal relevance
Stephanie van de Sanden, Kim Willems, Malaika Brengman
| Year of publication: |
2020
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|---|---|
| Authors: | Van de Sanden, Stephanie ; Williems, Kim ; Brengman, Malaika |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 56.2020, p. 1-12
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| Subject: | Digital signage | Construal level | Relevance-accessibility theory | Goal relevance | Message | Location | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Digitalisierung | Digitization | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102177 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012389995