How do consumers reconcile positive and negative CSR-related information to form an ethical brand perception? : a mixed method inquiry

Katja H. Brunk, Cara de Boer

Year of publication:	2020
Authors:	Brunk, Katja H. ; De Boer, Cara
Subject:	Consumer perceived ethicality (CPE) \| Impression formation \| Brand perceptions \| Corporate social responsibility (CSR) \| Corporate ethics \| Mixed methods \| Negativity bias \| Brand ethics \| Ethical consumption \| Green marketing \| Social desirability bias \| Sustainability \| Corporate Social Responsibility \| Corporate social responsibility \| Unternehmensethik \| Business ethics \| Konsumentenverhalten \| Consumer behaviour \| Markenimage \| Brand image \| Markenartikel \| Brand \| Ethik \| Ethics \| Wirtschaftsethik \| Economic ethics \| Öko-Marketing \| Firmenimage \| Corporate reputation \| Nachhaltiger Konsum \| Sustainable consumption \| Markenführung \| Brand management \| Wahrnehmung \| Perception \| Marketingmanagement \| Marketing management \| Systematischer Fehler \| Bias
Description of contents:	Description [doi.org]

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Notes:	Corrigendum enthalten in: Volume 162, Issue 3, March 2020, Seite 733
Other identifiers:	10.1007/s10551-018-3973-4 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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