How do consumers reconcile positive and negative CSR-related information to form an ethical brand perception? : a mixed method inquiry
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Corrigendum enthalten in: Volume 162, Issue 3, March 2020, Seite 733 |
Other identifiers: | 10.1007/s10551-018-3973-4 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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