How do CSI and CSR perceptions affect word of mouth recommendations? : the role of trust, distrust, and moral norms
Grzegorz Zasuwa and Magdalena Stefańska
| Year of publication: |
2023
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|---|---|
| Authors: | Zasuwa, Grzegorz ; Stefańska, Magdalena |
| Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 28.2023, 6, p. 905-923
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| Subject: | Corporate social irresponsibility | Corporte social responsibility | Moral norms | Word of mouth | Corporate Social Responsibility | Corporate social responsibility | Virales Marketing | Viral marketing | Vertrauen | Confidence | Ethik | Ethics | Soziale Norm | Social norm | Konsumentenverhalten | Consumer behaviour | Unternehmensethik | Business ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CCIJ-11-2022-0139 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014493932