How do CSR and perceived ethics enhance corporate reputation and product innovativeness?
Lin Geng, Xiaozhong Cui, Rabia Nazir and Nguyen Binh An
| Year of publication: |
2022
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|---|---|
| Authors: | Geng, Lin ; Cui, Xiaozhong ; Nazir, Rabia ; Nguyen Binh An |
| Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 35.2022, 1,5, p. 5131-5149
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| Subject: | Corporate social responsibility | ethical practices | corporate reputation | product innovativeness | brand equity | customer trust | Corporate Social Responsibility | Firmenimage | Corporate reputation | Unternehmensethik | Business ethics | Markenimage | Brand image | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1331677X.2021.2023604 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014414125