How do ESG pillars impact firms' marketing performance? : a configurational analysis in the pharmaceutical sector
Francesco Paolone, Nicola Cucari, Jintao Wu and Riccardo Tiscini
| Year of publication: |
2022
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|---|---|
| Authors: | Paolone, Francesco ; Cucari, Nicola ; Wu, Jintao ; Tiscini, Riccardo |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 8, p. 1594-1606
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| Subject: | Accounting | Configurational analysis | Corporate social responsibility | Health care | Marketing performance | Corporate Social Responsibility | Pharmaindustrie | Pharmaceutical industry | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-07-2020-0356 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013401798