How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers' alcoholic drink purchases?
Ágoston Temesi, Zoltán Lakner and Brigitta Unger-Plasek
| Year of publication: |
2023
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|---|---|
| Authors: | Temesi, Ágoston ; Lakner, Zoltán ; Unger-Plasek, Brigitta |
| Published in: |
International journal of wine business research. - Bradford : Emerald, ISSN 1751-1070, ZDB-ID 2279092-5. - Vol. 35.2023, 4, p. 521-537
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| Subject: | Beer | Brands | Consumer behavior | Palinka | Spirits | Structural equation modeling | Survey research | Wine | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Strukturgleichungsmodell | Structural equation model | Alkoholkonsum | Alcohol consumption | Markenimage | Brand image | Marktforschung | Market research | Bier | Markentreue | Brand loyalty | Beziehungsmarketing | Relationship marketing | Wein |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-10-2022-0038 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014432814