How do Fortune firms build a social presence on social media platforms? : Insights from multi-modal analytics
Mohina Gandhi, Arpan Kumar Kar
| Year of publication: |
2022
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|---|---|
| Authors: | Gandhi, Mohina ; Kar, Kumar Arpan |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 182.2022, p. 1-13
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| Subject: | Social presence theory | Firm-generated content | Customer engagement | Social media | Big data analytics | Pandemic | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Big Data | Big data | Online-Marketing | Internet marketing | Data Mining | Data mining | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2022.121829 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013449165