"How do I carry all this now?" : understanding consumer resistance to sustainability interventions
Claudia Gonzalez-Arcos, Alison M. Joubert, Daiane Scaraboto, Rodrigo Guesalaga, and Jörgen Sandberg
| Year of publication: |
2021
|
|---|---|
| Authors: | Gonzalez-Arcos, Claudia ; Joubert, Alison M. ; Scaraboto, Daiane ; Guesalaga, Rodrigo ; Sandberg, Jörgen |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 85.2021, 3, p. 44-61
|
| Subject: | consumer resistance | practice theory | social change | sustainability intervention | sustainable consumer behavior | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Sozialer Wandel | Social change | Nachhaltigkeit | Sustainability | Umweltbewusstsein | Environmental consciousness |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242921992052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012522218