How do international performance, marketing capabilities and market turbulence jointly influence a foreign exit decision?
Qun Tan and Carlos M.P. Sousa
| Year of publication: |
2022
|
|---|---|
| Authors: | Tan, Qun ; Sousa, Carlos M. P. |
| Published in: |
Research handbook on foreign exit, relocation and re-entry : theoretical perspectives and empirical evidence. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-80088-714-5. - 2022, p. 136-158
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| Subject: | Multinationales Unternehmen | Transnational corporation | Marketing | Marktaustritt | Market exit | Marketingmanagement | Marketing management | Internationaler Markteintritt | International market entry | Unternehmenserfolg | Firm performance | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4337/9781800887145.00014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013462381