How do likes influence revenue? : a randomized controlled field experiment
Jörn Grahl, Oliver Hinz, Franz Rothlauf, Benjamin M. Abdel-Karim, Cristina Mihale-Wilson
| Year of publication: |
2023
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|---|---|
| Authors: | Grahl, Jörn ; Hinz, Oliver ; Rothlauf, Franz ; Abdel-Karim, Benjamin M. ; Mihale-Wilson, Cristina |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 167.2023, p. 1-13
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| Subject: | eWOM | Field experiment | Influence | Likes | Revenue | Feldforschung | Field research | Konsumentenverhalten | Consumer behaviour | Experiment | Öffentliche Einnahmen | Public revenue | Einnahmen |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114133 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014383037