How do marketing academics view research as opposed to teaching? : a projective technique puts some qualitative flesh on the quantitative bones
Clive Boddy; Sean Ennis
| Year of publication: |
2007
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|---|---|
| Authors: | Boddy, Clive ; Ennis, Sean |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374X. - Vol. 7.2007, 1, p. 23-43
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009853098