How do moral judgment and saving face interact with positive word-of-mouth regarding counterfeit luxury consumption?
Changju Kim, Mai Kikumori, Aekyoung Kim and Jungkeun Kim
| Year of publication: |
2024
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| Authors: | Kim, Changju ; Kikumori, Mai ; Kim, Aekyoung ; Kim, Jungkeun |
| Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 15.2024, 2, p. 253-269
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| Subject: | Counterfeit luxury goods | word-of-mouth | moral judgment | saving face | socio-psychological approach | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting | Virales Marketing | Viral marketing | Ethik | Ethics | Sparen | Savings | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/20932685.2023.2234919 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014530031