How do observers react to companies' humorous responses to online public complaints?
Mathieu Béal and Yany Grégoire
| Year of publication: |
2022
|
|---|---|
| Authors: | Béal, Mathieu ; Grégoire, Yany |
| Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 25.2022, 2, p. 242-259
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| Subject: | brand personality | humor | observers | service recovery | social media | Social Web | Social web | Humor | Beschwerdemanagement | Complaint management | Markenimage | Brand image | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Werbewirkung | Advertising effects | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1094670521989448 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013268018