How do omnichannel strategies contribute to value-based healthcare? : an orchestra-based analysis
Marco Paiola, Tatiana Khvatova, Francesco Schiavone, Alberto Ferraris
| Year of publication: |
2023
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| Authors: | Paiola, Marco ; Khvatova, Tatiana ; Schiavone, Francesco ; Ferraris, Alberto |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 167.2023, p. 1-10
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| Subject: | Innovation ecosystems | Omnichannel strategy | Orchestra model | Value-based healthcare | Gesundheitswesen | Health care system | Gesundheitsversorgung | Health care | Innovation | Multikanalvertrieb | Multichannel strategy | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114175 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014383186