How do online bidders differ from non-bidders?
Year of publication: |
2014
|
---|---|
Authors: | Hou, Jianwei ; Elliott, Kevin M. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 1, p. 18-25
|
Subject: | Online auctions | Online bidders | Need for uniqueness | Variety seeking | Impulsive buying | Demographics | Konsumentenverhalten | Consumer behaviour | Internet-Auktion | Online auction | Online-Handel | Online retailing | Auktionstheorie | Auction theory | Auktion | Auction | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Internet |
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