How do online review valence and ratings interact with consumer-generated visuals?
Osman El-Said, Sayed Elhoushy and Sara Al Bulushi
| Year of publication: |
2024
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|---|---|
| Authors: | El-Said, Osman ; Elhoushy, Sayed ; Al Bulushi, Sara |
| Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 44.2024, 15/16, p. 1181-1210
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| Subject: | Consumer-generated visual | hotel booking intention | online rating | online review | review valence | user-generated content | Virales Marketing | Viral marketing | Social Web | Social web | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Hotellerie | Hotel industry | Bewertung | Evaluation | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Visualisierung | Visualization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2022.2142214 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015194240