How do price promotions affect customer behavior on retailing platforms? : evidence from a large randomized experiment on Alibaba
Dennis J. Zhang, Hengchen Dai, Lingxiu Dong, Fangfang Qi, Nannan Zhang, Xiaofei Liu
| Year of publication: |
2018
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|---|---|
| Authors: | Zhang, Dennis J. ; Dai, Hengchen ; Dong, Lingxiu ; Qi, Fangfang ; Zhang, Nannan ; Liu, Xiaofei ; Liu, Zhongyi ; Yang, Jiang |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 27.2018, 12, p. 2343-2345
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| Subject: | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Online-Handel | Online retailing | Einzelhandel | Retail trade | Experiment | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.12964 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011969902