How do price range shoppers differ from reference price point shoppers?
Sangkil Moon, Glenn Voss
| Year of publication: |
2009
|
|---|---|
| Authors: | Moon, Sangkil ; Voss, Glenn B. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 1, p. 31-38
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| Subject: | Preismanagement | Pricing strategy | Preiselastizität | Price elasticity | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003915819