How do price range shoppers differ from reference price point shoppers?
| Year of publication: |
2009
|
|---|---|
| Authors: | Moon, Sangkil ; Voss, Glenn |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 62.2009, 1, p. 31-38
|