How do private labels compete?
|Authors:||Dawes, John ; Nenycz-Theil, Magdalena ; Nehring, Anika|
Universita della Svizzera Italiana
|Subject:||private label national brand competition duplication of purchase|
|Type of publication:||Article|
|Type of publication (narrower categories):||Congress Report|
Thought Leaders in Brand Management (Lugano, Switzerland : 18-20 April 2010)
6th international conference 2010 - thought leaders in brand management pp. 395-405 9788861010062
Trinh, Giang, (2014)
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