How do product attributes and reviews moderate the impact of recommender systems through purchase stages?
Year of publication: |
2021
|
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Authors: | Lee, Dokyun ; Hosanagar, Kartik |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 67.2021, 1, p. 524-546
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Subject: | e-commerce | personalization | recommender systems | product attributes | consumer reviews | awareness | salience | purchase journey | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce |
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