How do product recommendations affect impulse buying? : an empirical study on WeChat social commerce
Yanhong Chen, Yaobin Lu, Bin Wang, Zhao Pan
| Year of publication: |
2019
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| Authors: | Chen, Yanhong ; Lu, Yaobin ; Wang, Bin ; Pan, Zhao |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 56.2019, 2, p. 236-248
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| Subject: | Product recommendations | Signaling theory | Urge to buy impulsively | Cognitive trust | Affective trust | Product affection | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Emotion | Online-Handel | Online retailing | Signalling | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2018.09.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011997663