How do reference groups influence self-brand connections among Chinese consumers? : implications for advertising
Yujie Wei and Chunling Yu
| Year of publication: |
2012
|
|---|---|
| Authors: | Wei, Yujie ; Yu, Chunling |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 41.2012, 2, p. 39-54
|
| Subject: | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Soziale Gruppe | Social group | Nationalkultur | National culture | Werbepsychologie | Psychology of advertising | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009659325