How do religiosity and acculturation to the global consumer culture drive the perceived value of luxury? : a study in Kuwait
Year of publication: |
2023
|
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Authors: | Al-Issa, Nermain ; Dens, Nathalie |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 14.2023, 2, p. 562-585
|
Subject: | Acculturation to global consumer culture | Globalization | Liquid market | Luxury values | Muslims | Religiosity | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Globalisierung | Religion | Welt | World | Kulturelle Identität | Cultural identity | Kuwait | Soziale Integration | Social integration | Internationales Marketing | International marketing |
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