How do romantic experiences increase consumer preference for experiential over material purchases?
Junyan Zhang, Yan Yang, Shan Jin, Fengjie Jing
| Year of publication: |
2025
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|---|---|
| Authors: | Zhang, Junyan ; Yang, Yan ; Jin, Shan ; Jing, Fengjie |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 42.2025, 9, p. 2302-2316
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| Subject: | culture | decision target | experiential purchases | romantic experience | search for true self-knowledge | Konsumentenverhalten | Consumer behaviour | Experiment | Kaufentscheidung | Purchase decision | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22232 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015464147