How do self-brand connections affect ad responses among South Korean consumers? : the roles of reference groups and message construals
Dong Hoo Kim, Yoon Hi Sung, So Young Lee, Chan Yun Yoo
| Year of publication: |
2021
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|---|---|
| Authors: | Kim, Dong Hoo ; Sung, Yoon Hi ; Lee, So Young ; Yoo, Chan Yun |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 63.2021, 4, p. 494-513
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| Subject: | collectivism | construal-level theory | in-group orientations | mediation analysis | psychological distance | self-brand connections | Konsumentenverhalten | Consumer behaviour | Südkorea | South Korea | Persönlichkeitspsychologie | Personality psychology | Soziale Beziehungen | Social relations | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785320926803 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012593927