How do smartwatch price and brand awareness drive consumer perceptions and purchase intention? : a perceived value approach
Bharath Ramkumar, Yuli Liang
| Year of publication: |
2020
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|---|---|
| Authors: | Ramkumar, Bharath ; Liang, Yuli |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 14.2020, 2, p. 154-180
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| Subject: | smartwatch | wearable-tech | perceived value | perceived quality | perceived risk | brand awareness | price | purchase intention | brand trust | consumer perceptions | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Wahrnehmung | Perception | Markenartikel | Brand | Produktqualität | Product quality | Vertrauen | Confidence | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2020.110126 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012533930