How do social-based cues influence consumers' online purchase decisions? : an event-related potential study
Qiuzhen Wang, Liang Meng, Manlu Liu, Qi Wang, Qingguo Ma
| Year of publication: |
2016
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|---|---|
| Authors: | Qiuzhen, Wang ; Meng, Liang ; Liu, Manlu ; Wang, Qi ; Ma, Qingguo |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 16.2016, 1, p. 1-26
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| Subject: | Cue-diagnosticity theory | Event-related potentials | Online shopping | Product rating | Sales | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-015-9209-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011448302