How do the success factors driving repurchase intent differ between male and female customers?
Björn Frank; Takao Enkawa; Shane J. Schvaneveldt
| Year of publication: |
2014
|
|---|---|
| Authors: | Frank, Björn ; Enkawa, Takao ; Schvaneveldt, Shane J. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 42.2014, 2, p. 171-185
|
| Subject: | Repurchase intent | Customer loyalty | Gender | Sex | Gender egalitarianism | Public brand image | Konsumentenverhalten | Consumer behaviour | Geschlecht | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Erfolgsfaktor | Success factor | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Geschlechterforschung | Gender studies |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010345188