How do we measure the intangible? : overcoming the measurement challenge in services
Year of publication: |
2023
|
---|---|
Authors: | Banerji, Diptiman ; Ramasundaram, Aishwarya ; Sreejesh, S. ; Shukla, Yupal S. ; Chatterjee, Ravi |
Subject: | DCE | intangibility | measurement | mental intangibility | services | Messung | Measurement | Immaterielle Güter | Intangible goods | Immaterielle Werte | Intangible assets | Performance-Messung | Performance measurement | Dienstleistungssektor | Service industry | Dienstleistung | Services |
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