How do you feel when you see a list of prices? : the interplay among price dispersion, perceived risk and initial trust in Chinese C2C market
Kewen Wu; Julita Vassileva; Zeinab Noorian; Yuxiang Zhao
| Year of publication: |
2015
|
|---|---|
| Authors: | Wu, Kewen ; Vassileva, Julita ; Noorian, Zeinab ; Zhao, Yuxiang |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 25.2015, p. 36-46
|
| Subject: | Consumer to consumer | Trust | Price dispersion | Purchase intention | Perceived risk | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Risiko | Risk | China | Preismanagement | Pricing strategy | Online-Handel | Online retailing | Preis | Price |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011313607