How does advertising affect the price elasticity of lodging demand? : evidence from Taiwan
Chiang-Ming Chen (Department of Economics, National Chi Nan University, Nantou, Taiwan), Yu-Chen Lin (Department of Economics, Soochow University, Taipei, Taiwan), Yi-Chun Tsai (Graduate Institute of Adult and Continuing Education, National Chi Nan University, Nantou, Taiwan)
| Year of publication: |
October 2015
|
|---|---|
| Authors: | Chen, Chiang-Ming ; Lin, Yu-Chen ; Tsai, Yi-Chun |
| Published in: |
Tourism economics : the business and finance of tourism and recreation. - London : Sage, ISSN 1354-8166, ZDB-ID 1417753-5. - Vol. 21.2015, 5, p. 1035-1045
|
| Subject: | advertising | hotel industry | price elasticity | Taiwan | Preiselastizität | Price elasticity | Hotellerie | Hotel industry | Werbung | Advertising | Nachfrage | Demand | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5367/te.2014.0390 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011416399