How does advertising through sport work? Evidence from college students in Singapore
| Year of publication: |
2012
|
|---|---|
| Authors: | Pyun, Do Young ; Kwon, Hyungil H. ; Chon, Tae Jun ; Han, Jin Wook |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 20550741. - Vol. 12.2012, 1 (1.2.), p. 43-64
|