How does an enterprise use social media posts to acquire online social capital? : a measurement perspective based on WeChat users' digital footprints
Yue Xu, Weiping Chen, and Terence T. Ow
| Year of publication: |
2022
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| Authors: | Xu, Yue ; Chen, Weiping ; Ow, Terence T. |
| Published in: |
Journal of organizational computing and electronic commerce. - New York, NY : Routledge, Taylor and Francis Group, ISSN 1532-7744, ZDB-ID 2008078-5. - Vol. 32.2022, 3/4, p. 175-195
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| Subject: | digital footprint | online engagement | online social capital | post characteristics | Social media post | Social Web | Social web | Sozialkapital | Social capital | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Web 2.0-Technologien | Web 2.0 technologies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10919392.2022.2162288 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014322400