How does artificial intelligence enable and enhance value co-creation in industrial markets? : an exploratory case study in the healthcare ecosystem
Year of publication: |
2021
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Authors: | Leone, Daniele ; Schiavone, Francesco ; Appio, Francesco Paolo ; Chiao, Benjamin |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 129.2021, p. 849-859
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Subject: | Artificial intelligence | B2B healthcare ecosystem | Digital transformation | Market knowledge | Value co-creation mechanisms | Künstliche Intelligenz | Gesundheitswesen | Health care system | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | B-to-B-Marketing | Business-to-business marketing | Digitalisierung | Digitization | Gesundheitsversorgung | Health care | Lieferantenmanagement | Supplier relationship management |
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